Consumers are using the internet to an increasing degree before and during purchases. Most of today’s shoppers have been trending away from shopping in-person and toward mobile shopping and other online spending tools either to prepare to buy something or to actually make the purchase. This, according to the 2023 Consumer Product Content Benchmark Report by 1WorldSync. The research involved the collection of data from 1,500 shoppers throughout the United States and Canada. It showed the growing popularity of online shopping and mobile shopping both before and during a purchasing…
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Mobile shopping share of e-commerce is spiking this year
In 2020, retailers are recording more digital conversions over smartphones than in previous years. Only a handful of years ago, the mobile shopping share was next to irrelevant in the grand scheme of e-commerce. Though it was relatively certain that smartphones would be a vital platform for making purchases, it hadn’t happened yet. In 2014, smartphones and tablets accounted for only 13 percent of al digital sales. Moreover, those numbers were for orders much different than those of today’s mobile shopping share. At that time, the trend clearly showed that…
Read MoreCommuter commerce is on the rise according to new survey
Almost half of commuters use their smartphones for ordering food or shopping. Commuter commerce is a growing trend according to research from Fetch. A recent survey conducted by the mobile agency has revealed that 43% of the 1,700 US commuters they surveyed last month have used their mobile phone to shop or order food ahead. This percentage of shopping and food ordering via smartphones is higher than before. The commuters who were surveyed also revealed that they engaged in mobile commerce activities during their commute more now than they did…
Read MoreBest Buy mobile stores will all close by the end of May
The electronics retailer has decided to shut down all 250 of its American mobile shops. Best Buy mobile stores will be shutting down as of May 31, said the electronics retail giant. The company plans to close down all the 250 locations in the United States. This was not much of a shocking revelation to consumers who were used to seeing the tiny shops. Many of the Best Buy mobile stores are located in shopping malls. For shoppers who saw them regularly, the news may sound as though it is…
Read MoreUS mobile shopping now used by almost 2 out of 3 consumers
New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…
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