Mobile shopping trends are boosting e-commerce adoption in emerging markets

Mobile shopping trends - Shopping on mobile

As a growing number of everyday tasks are completed online, doors are opening in countries worldwide. Though mobile shopping trends have been steadily growing in the United States and have been spurred on by the pandemic as more people are inclined to stay home to shop, this growth is also being seen in emerging markets where e-commerce hadn’t broadly taken hold. Emerging retail markets are now taking off online due to the expansion of m-commerce use. The growing participation in mobile shopping trends is playing in favor of the Emerging…

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Latest U.K. mobile shopping trends show increase of 254% taking 9% share of e-commerce

mobile commerce and NFC technology

It’s still up to retailers to cater to mobile shopping trends to increase conversion. According to a report from a U.K. e-commerce trade association, Interactive Media in Retail Group (IMRG), mobile shopping trends data indicates that m-commerce is rapidly on the rise. In fact, their data indicates that when compared to March 2011, there was an increase of 254 percent in the same month of this year. Equally, though, the IMRG Capgemini e-Retail Index shows that there is still a tremendous amount of room for conversions in that channel to…

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New Interactive Advertising Bureau report ranks the top American mobile shopping cities

Mobile Commerce Cities

The Interactive Advertising Bureau (IAB) has released a first-of-its-kind list of American cities that ranks them in terms of how mobile shopping savvy they are, with Houston topping the list. The report ranked the cities based on their mobile shopping audience and what proportion of the people who live within those cities either used mobile devices such as smartphones and tablets to research products to be purchased later in brick-and-mortar shops, or actually made the purchases online using the device. According to the Deputy Director of the IAB Mobile Marketing…

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The bar has been raised for comparison shopping with m-commerce

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

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Android leads the way as mobile connections soar

Apple vs Android mobile marketing

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…

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