QR Code Press

Western Union adds new payment entity combining online, prepaid card, and mobile business

08/31/201108/31/2011 Stephanie Beck

The biggest payment transfer company in the world, Western Union Co., has announced that it will be combining its online, prepaid card, and mobile business to create a single new entity which will provide consumers with a larger number of services and will grow their customer base. The official online portal for the company, westernunion.com, provides payment transfer services among two hundred countries around the world. This portal will now become a new element of the Western Union Ventures unit, under the leadership of Dianne Scott, the company’s chief marketing…

Survey shows QR code adoption slow amongst consumers

08/10/201108/10/2011 John Montgallo

Lab42, a market research firm, has released a new study regarding QR codes. The recent rise to fame QR codes have experience is largely due to the overwhelming number of people who own smart phones. Indeed, the codes have become quite popular for information and coupon distribution. According to the survey, however, the majority of consumers have no idea what a QR code is. Despite the fact that more companies are making use of the codes, they may not be the heralds of a marketing revolution they were once believed…

Businesses struggle to find their place with mobile marketing initiatives

07/10/201107/10/2011 L. Green

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

A consumer frame of mind…

05/26/201105/22/2011 Jesse Collins

Mobile marketing has emerged as one of the most innovative and successful avenues for companies looking engage consumers who are becoming more reliant on their smart phones. As more companies begin to launch their own mobile marketing strategies, QR codes have become the clear champion in these efforts. The codes have an obvious appeal to businesses looking to capture the attention of tech-savvy consumers – indeed, the codes are visually striking. However, the codes are not being seen the same way by both businesses and consumers. QR codes have been…

Vital QR code education needed in the U.S.

05/17/2011 Jorge Gonzalez

QR codes are just about everywhere these days. Their sudden rise in popularity over a short period of time has left many at a loss for what the codes are. A staggering number of businesses have been adopting the codes, but few are taking the time to show consumers why they are so important. Hamilton Chan, founder of Paperlinks, a mobile marketing company that specializes in QR codes, believes that western society has entered a vital education period when it comes to mobile technology. After this period is over, he…