us mobile marketing statistics Archives

SnapTags versus QR codes for mobile marketing

12/01/201112/01/2011 Jennifer Goula

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

Number of adult American QR code users increases by 1 percent since 2010

11/17/201111/17/2011 Sam Lambert

A new Forrester Research study’s findings have been released, and they show that among American adults, 5 percent are using QR codes with their smartphone devices. This is an increase of 1 percent over last year’s figures. When compared to the adoption by consumers, QR code reading software has grown significantly more quickly, while at the same time the adoption of the codes by companies using the 2 dimensional barcodes as a part of their marketing strategy has grown at a notably slower rate. According to Julie Ask, the author…

QR codes may save the print industry; study shows that printed QR codes are more successful than their digital counterparts

08/17/201108/17/2011 Stephen Vagus

Advertisers have come to adore QR codes. The advent of the digital era has brought about the decline of printed publications which, in turn, has lead to diminishing returns from printed advertisements. Advertisers have had trouble traversing the online world as there is no guarantee that consumers will pay any attention to their attempts at marketing, especially when there are programs that can get rid of advertisements altogether. QR codes, however, are still shrouded in mystique, enticing the curiosity of consumers while offering them a valuable service. The codes may,…

The use of QR codes is still increasing

08/15/201108/15/2011 Stephanie Beck

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…