Some brick and mortar businesses are not doing well in the current economy. Although the numbers show that mobile commerce is exploding, some businesses still don’t want to implement any kind of mobile strategy or marketing plan into their business. Australia is one of those places where many of the merchant’s don’t want to bring a mobile website or app to their business. In several countries, it comes down to convincing the more traditional merchants that mobile commerce can help improve their business. Many merchants have all ready seen…
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Mobile Commerce Plan in Place…Check!
Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…
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