US mobile commerce trends Archives

The bar has been raised for comparison shopping with m-commerce

09/15/201109/15/2011 Julie Campbell

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

Everyone is talking about new mobile wallet technology

08/06/2011 L. Green

Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…

Technology companies prepare for upcoming m-commerce explosion

07/12/2011 L. Green

Mobile commerce technologies from near field communications (NFC) to digital wallets, pitch targeting, and location-based marketing are all on the cusp of taking off, and leaders in mobile web services, such as Google, are bracing themselves for impact. Customers are already capable of shopping without the use of their credit cards as long as they swipe their mobile device over a special point of sale reader. Though this is not yet available everywhere, it is about to become much more common and it is expected to do so very quickly.…

Health industry ripe for mobile commerce growth

05/01/2011 L. Green

Mobile technology is exploding in all areas of business. While most people think about what new games will come out or how they can use the NFC technology to pay for items or market their products; one area has been almost invisible to us. The medical field has numerous opportunities for mobile applications. According to one major health research institute, the consumer market for mobile or remote monitoring devices starts at around 7 billion dollars. Doctors, hospitals and other healthcare service providers are also using various forms of wireless technology.…

It’s time for U.S. printers to pay more attention to QR codes

04/30/201105/01/2011 Jorge Gonzalez

Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium. “Printers…