Universal Pictures brings characters to life with augmented reality

augmented reality video

Studio teams with Aurasma and HMV Group Universal Pictures has begun celebrating its 100th anniversary this month. The prestigious film studio has partnered with Aurasma, a leading developer of augmented reality, to ensure that everyone has a reason to remember the occasion. In the United Kingdom, the studio has launched a new initiative to bring some of its most iconic movie characters to life. The studio has teamed with the HMV Group, a retail corporation headquartered in the UK, and the movie characters will appear at the company’s flagship store…

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MediaCom looks to change the world of marketing with the help of augmented reality

Mobile Commerce News

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a typical augmented reality platform available for iOS and Android smart phones. The program overlays…

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