Mobile marketing to grow 90 percent in UK this year

Mobile Marketing

Advertising over smartphones is predicted to rise exponentially by the end of 2013. According to the latest predictions based on mobile marketing spending figures published by eMarketer, the ad market in the United Kingdom is expected to rise by about ninety percent this year alone. It is believed that this is the result of the massive increase in use of smartphones and tablets. When compared to last year’s mobile marketing spend, which was recorded to be £526 million in the United Kingdom, this year, it is predicted that the spend…

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UK mobile marketing retailers report receives IBISWorld update

MCommerce

The industry research firm has updated its cell phone advertising forecast report. Retailers that use mobile marketing in the United Kingdom have seen a number of challenges with the channel and it has been predicted that over the next five years beyond 2012 to 2013 will experience a 5.1 percent annualized decline. This, even though consumer demand has been continuing to grow. One of the primary problems is that the revenue growth is being impacted by the increase in competition among the various operators, which has led average cell phone…

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