united kingdom m commerce Archives

M-commerce used mostly for research not purchasing

02/20/201302/18/2013 Jennifer Goula

Adults in the United Kingdom use their mobile devices for research but use computers to buy. As a result of m-commerce security concerns, adults in the United Kingdom are still using their mobile devices to research products, but when it comes to making the actual purchase, they are still opting to use their desktops and laptops to buy the items that they choose. This is the case among one quarter of adults in the U.K., as they have yet to trust mobile. The study was conducted on behalf of BSS…

M-commerce enjoys another boost in the UK

11/14/201211/14/2012 Jennifer Goula

Traffic to mobile sites has increased by another 13 percent, according to newly released data. Affiliate Window, an affiliate network in the United Kingdom, has just released new data that suggests that m-commerce activity significantly increased in October, just as the holiday shopping season is about to get going. The results were based on the activity across the company’s network of 75,000 affiliate sites. The analysis included everything from large comparison shopping websites to niche content. In September, the share that belonged to m-commerce was 12.8 percent, but this rose…

Mobile commerce taking off in the United Kingdom

07/29/201207/27/2012 Julie Campbell

U.K. smartphone owners increasingly using devices as a part of their shopping experience. New research in Britain has shown that mobile commerce is becoming ever more popular among smartphone users in the country, as a growing number of related affordable and convenient services also become available, such as cheap shipping prices. The survey identified the U.K. as a leader in online ordering over smartphones. The study was conducted by Forrester research, which then released a report which identified the large population in the United Kingdom, its high online shipping penetration…