QR codes gaining support in the United Arab Emirates

QR Codes

Demand for QR codes is on the rise As smartphone penetration in the Middle East grows, consumers are beginning to demand new and more convenient services. In the United Arab Emirates, consumers are beginning to demand that their mobile devices have the ability to quickly connect to a variety of location-based services as well as recognize QR codes. The UAE is one of the few placed in the world where consumers are actually demanding that companies make more use of QR codes in their products and advertising. Report shows growing…

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Pixelbug launches new augmented reality services

Augmented Reality Technology Global Mcommerce Growth

Businesses in the Middle East to benefit from new Pixelbug services Pixelbug, a marketing technology company based in the United Arab Emirates, has announced the launch of a new service designed specifically for businesses that are interested in adopting augmented reality. Augmented reality has begun establishing a strong presence in the marketing world, largely due to its interactive nature. Pixelbug is keen to bring augmented reality to UAE businesses that are eager to engage consumers that are becoming more reliant on mobile technologies. Pixelbug brings augmented reality to the Middle…

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Augmented reality may have profound impact on Middle East and UAE

Augmented reality mobile marketing

Company claims augmented reality can change the marketing landscape International Expo-Consults, a trade show management company, claims that augmented reality could have a profound impact on the retail industry in the Middle East and United Arab Emirates. The company notes the technology’s interactive capabilities as having promising potential in marketing. Augmented reality could be used to add additional meaning to real world objects and provide consumers with access to a wide variety of interactive features. The use of augmented reality could revolutionize the marketing landscape of the Middle East as…

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United Arab Emirates launches NFC identification pilot project

Mobile Commerce Industry

NFC technology gets a push with new test run. The Emirates Telecommunications Corporation, the telecommunications company of the United Arab Emirates more commonly known as Etisalat, has announced a partnership with the Emirates Identity Authority (EIDA), an independent federal authority responsible for population registration. Through the partnership, the two organizations will be examining the possible uses of NFC technology for the Emirates ID card program. The duo have launched a pilot project in the UAE to collect data on how well the technology performs in this manner and whether or…

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MasterCard teams with Etisalat to bring NFC mobile payments to the United Arab Emirates

Mobile-Commerce

Credit giant MasterCard has entered into a partnership with Etisalat, a telecommunications company based in the United Arab Emirates, to bring NFC technology to the Middle East. The technology has been gaining momentum in the region at a relatively slow pace – a fact that MasterCard is keen to change in the coming months. The push to spread the technology comes from the company’s investment in mobile commerce, an industry that may change how consumers purchase items in the not-so-distant future. Both Etisalat and MasterCard will be working together to…

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