unique mobile marketing Archives

Planned Parenthood promotion for safe sex allows users to “check in” with QR codes on condoms

02/27/2012 Julie Campbell

A safe sex promotion by Planned Parenthood is using condoms with QR codes to encourage individuals to use protection. They allow mobile phone users to scan the barcodes in order to add their location to an internet map. The concept behind the promotion is that if people see that people all around the area is taking part in safe sex through the use of a condom, more people will be likely to think about and practice safer sex. The Great Northwest division of Planned Parenthood has distributed 55,000 condoms with…

EMS Internet launches new campaign to promote use of QR codes

02/15/2012 Stephen Vagus

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

QR codes made with everyday objects could be a big hit with consumers

02/14/2012 Stephen Vagus

As QR codes continue to grow in popularity, people are finding new ways to make them. The codes have been made out of various materials in the past, such as chocolate and common household items. These handmade codes often take a great deal of effort, but they have their own brand of appeal to consumers. Conventional QR codes are nothing more than black and white blocky patterns, limiting the visual connection consumers can form. Codes made of familiar objects, such as electronics, have a great deal of character and can…

RESULTCO creates virtual store fronts with QR codes

01/29/201201/28/2012 John Montgallo

As a part of its Detroit Storefront Project, RESULTCO is using empty store window display space in order to give QR codes to a creative, artistic, and highly commercial purpose. Each of these shopping display walls have been artistically designed to draw attention to various products and to encourage consumers to scan their associated QR codes in order to gain further information or make a purchase. The QR codes are accompanied by crisp, clear, and beautiful graphics that have a trompe l’oeuil effect. They are created with laser printing onto…

Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

01/04/2012 Stephanie Beck

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…