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Sushi restaurant in London launches interactive QR code campaign

02/17/201202/17/2012 Jennifer Goula

London’s first Temaki Sushi restaurant is scheduled to open in March of this year. For now, the store is still under construction, but the owners are taking the opportunity to reach out to consumers early. Construction is being concealed behind a vibrant display upon which QR code fish are waiting to be scanned by tech savvy pedestrians. The restaurant, called Yoobi, has launched a campaign to generate hype for the grand opening next month and has begun encouraging smart phone users to scan the code for deals. Scanning the code will…

QR codes made with everyday objects could be a big hit with consumers

02/14/2012 Stephen Vagus

As QR codes continue to grow in popularity, people are finding new ways to make them. The codes have been made out of various materials in the past, such as chocolate and common household items. These handmade codes often take a great deal of effort, but they have their own brand of appeal to consumers. Conventional QR codes are nothing more than black and white blocky patterns, limiting the visual connection consumers can form. Codes made of familiar objects, such as electronics, have a great deal of character and can…

Everyone should have a little QR code in their daily diet

03/22/2011 Sam Lambert

The food industry is making use of QR codes more these days. Pul Foods, a leading manufacturer of nutritious cereals and snacks, has announced that they will be partnering with Altimo, a software development firm that makes specialized landing pages for businesses. Pul Foods will be using the codes on their packaging and, using Altimo’s software, will construct landing pages that will offer product information and other digital content. Pul Foods will begin using the codes as part of the launch of their most recent snacks. Company CEO, Dr. Deepa…