Tag: unilever

Unilever and TikTok partner on mobile marketing campaign

Sam Lambert
Mobile marketing - partnership - cleaning supplies

The massive corporation and the video-based social network collaborated on the #CleanTok content series. Unilever and TikTok have partnered to create and curate content together for the specific purpose of a mobile marketing campaign that will reach cleaning fans worldwide. The #CleanTok campaign is a collaboration between Unilever, Mindshare, Gravity Road, and TikTok. Together, the companies will be releasing a number of dedicated content for #CleanTok, as a part of a series including program activations. This mobile marketing campaign is expected to continue for 40 weeks. There will be a…

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QR code on Persil packs adds accessibility

John Montgallo
QR code - Scanning a code

Unilever has announced that the barcodes will help people who are partially sighted or blind. Unilever has partnered with Zapvision to add a QR code to its Persil packs in order to make its products more accessible to customers who are partially sighted or blind. The barcode system was created by Zappar, a digital agency and member of AIPIA. The new partnership means that the special QR code is now available on Persil laundry detergent products that will be sold throughout the United Kingdom. While this technology was originally unveiled…

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Unilever pushes for better social media influencer marketing practices

Amanda Giasson
Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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Mobile marketing campaign launched by Unilever UK

Stephanie Beck
women mobile payments purse

The company is using an innovative and interactive strategy on behalf of their Gold from Flora client. Mobile marketing is starting to become a vital component to the overall advertising strategy of companies of all size, and Unilever UK has recently partnered with Future Ad Labs in order to create a campaign over this channel for their client, Gold from Flora. Nearly half of all adults in the United Kingdom now own tablets, making tablet commerce and advertising critical. With the penetration of ownership of these and smartphones in mind,…

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