Mobile commerce used by UNICEF for highly effective campaign

Unicef mobile commerce

The international children’s charity experienced a highly successful experience among smartphone users. The “Speak Up for Children” mobile commerce campaign has now been launched and is experiencing considerable success among smartphone and tablet users, whose awareness and opinions of the charity have measurably increased, and whose likelihood of making a donation has been elevated. UNICEF launched the campaign to boost its visibility and to increase interaction with smartphone users. Behind the UNICEF UK mobile commerce campaign is a company called Ogilvy & Mather, a massive international marketing firm that was…

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