QR Code Press

Monetizing Mobile conference in the UK highlights the impact of augmented reality on the world of marketing

09/30/201109/30/2011 Stephen Vagus

The fourth annual Monetizing Mobile: Next Generation Search and Discovery event is being held in London, UK, this week. The event exhibits some of the most innovative developments in mobile technology and explores how these technologies can be used to engage consumers. As has been the trend with similar conferences in recent months, augmented reality is one of the primary focuses of this year’s convention. The technology has become one of the most promising developments to come to the mobile realm since smart phones were first introduced to the commercial…

Augmented reality helmet could set the standard for more practical uses of the technology

09/14/201109/14/2011 Stephen Vagus

Augmented reality continues to generate a fair amount of buzz for its uses in entertainment and advertising, but the practical uses of the technology are beginning to garner more attention. Scientists and electronic engineers have long theorized that the technology could be used to restore sight to the blind or help people with sensory disabilities experience the world in a new way. Tackling such problems is a lofty goal, however, and some believe that more can be learned by utilizing the technology to solve more mundane problems. Maxence Parache, a…

Travelers and residents benefit from new scanning capabilities in the U.K.

02/08/2011 Stephen Vagus

The United Kingdom is beginning to use QR codes more regularly. The Herfordshire County Council has decided to use the codes to help residents and visitors access travel information. The council has set up a website that the codes will be linked to and those that scan the codes will have direct access to public transport information. Hertfordshire is the first to implement the codes in the south east region of the UK. The codes will be available at bus stops as well as online. Scanning the code will also…