QR Code Press

Mobile commerce is failing among UK consumers

08/12/201408/09/2014 Jennifer Goula

Study shows that many people are uncomfortable with the idea of mobile payments Despite reports of the aggressive and widespread adoption of mobile commerce throughout the United Kingdom, consumers may not actually be as comfortable with the idea of mobile payments as some might suggest. A recent study from Intercede shows that the majority of UK consumers are uncomfortable with mobile commerce, with most saying that they would never make use of mobile banking services due to security concerns and other worries regarding their financial information. Consumers are avoiding money…

Christmas m-commerce is to be three times bigger than last year

12/13/201312/10/2013 Jesse Collins

Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…

Augmented reality glasses could be banned in the UK

08/06/201308/05/2013 Sam Lambert

Google’s augmented reality Glass may be banned in the UK due to safety issues Google Glass, the company’s ambitious augmented reality glasses project, has hit a snag in the United Kingdom. The Department for Transport has targeted Glass as a potential danger to drivers. The government agency may move to ban drivers from using Glass while operating a vehicle. This is because the device can be considered a major distraction to drivers due to its various augmented reality features. Whether Glass will be banned, however, has yet to be determined.…

Fred Perry teams with Don Letts for QR code powered competition

04/16/201204/16/2012 Stephen Vagus

Acclaimed UK fashion retailer Fred Perry has launched a new campaign that makes used of QR codes. The campaign is meant to promote a competition that was born from the partnership of Fred Perry and filmmaker Don Letts. The competition aims to detail the impact Fred Perry has had on the various UK subcultures since the 1950’s. Those with film footage of this time period are encouraged to submit what they have via the competition’s website, which can be accessed by scanned the QR code associated with the promotional campaign.…

Sainsbury looks to promote Fairtrade with the help of QR codes

02/28/201202/28/2012 Jesse Collins

The Fairtrade Fortnight event has begun in the United Kingdom. The event aims to promote awareness of Faritrade goods – those produced through humane means. Sainsbury, one of the world’s largest supermarket chains, has announced that it will be taking part in the event by adding QR codes to many of its products. The company hopes to inform consumers about how beneficial purchasing Fairtrade products is to farmers in the world’s most impoverished countries. All of the Fairtrade branded products carried in Sainsbury’s stores throughout the UK will feature their…