News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…
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European Commission to determine whether mobile commerce project from the UK can proceed
Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…
Read MoreU.K. town of Reading to experience QR code and NFC pilot
QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…
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