UK mobile marketing industry Archives

M-commerce should continue to grow as Christmas nears

11/30/201211/29/2012 L. Green

Analysts are predicting that revenues will climb throughout the holiday shopping season. As online shopping activities get into full gear throughout the United Kingdom in preparation for holiday gift buying, many companies are now placing a significant focus on their m-commerce efforts to try to pull in an even greater amount of money from shoppers with smartphones and tablets. This festive season is expected to be a very important one for mobile, and it’s already off to a hot start. Research and predictions abound, as analysts throughout the industry attempt…

Mobile Selling Unable To Meet UK Consumer’s Expectations

06/06/2011 Stephanie Beck

Marketing strategists in the United Kingdom are now contemplating on how to come up with more innovate solutions to make mobile selling more effective in the area. This developed after results of a recent survey revealed that mobile selling in UK has actually failed to meet most of consumer’s expectations. Result of the survey recently conducted by eDigitalResearch showed many of customer expectations were not actually meet by mobile selling, a marketing strategy used by many companies to market their goods, services and other promotions. Other researches also revealed that…

U.K. small business owners implement low cost marketing strategies

05/07/2011 Jorge Gonzalez

Small businesses in the U.K. are starting to take a liking to QR codes. Having gained international acclaim for their inexpensive and eco-friendly nature, the codes are a promising alternative to costly conventional advertisements. The codes are also allowing small companies to connect with potential clients in a more dynamic way than ever before. In a world whose occupants are constantly on the move thanks to mobile technology, QR codes are ensuring that small businesses don’t get lost in the bustle of everyday life. William Dyer Electrical UK Ltd, a…

Shoving m-commerce down your throat

04/17/2011 Sam Lambert

Some brick and mortar businesses are not doing well in the current economy. Although the numbers show that mobile commerce is exploding, some businesses still don’t want to implement any kind of mobile strategy or marketing plan into their business. Australia is one of those places where many of the merchant’s don’t want to bring a mobile website or app to their business. In several countries, it comes down to convincing the more traditional merchants that mobile commerce can help improve their business. Many merchants have all ready seen…

Mobile Commerce Plan in Place…Check!

04/16/2011 Jorge Gonzalez

Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…