The company researched consumers in both France and the United Kingdom. Many people feel that shopping over a cell phone is the latest revolution in sales, customer relations, and advertising, and Yuseo investigated the mobile commerce world with a massive survey this year. The survey included more than 13,000 e-shoppers in the U.K. and 12,000 in France. This research was central to Yuseo’s understanding of the multi-channel consumer experience. The shoppers in Great Britain were surveyed in January 2012, while those in France were surveyed in March. The primary focus…
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Major marketing collaboration in the UK looks to promote augmented reality technology
For artists and designers, augmented reality is becoming a very powerful tool. In the UK, several musicians, and advertising firm and a mobile app developer have teamed to participate in the latest campaign from energy drink company Lucozade Energy. The company has a keen interest in augmented reality, believing that the technology will help them reach consumers in a more dynamic way. The campaign seeks to combine artistic expression with interactivity, using augmented reality to make everything engaging. Billington Cartmell, the advertising firm in charge of the campaign, is building…
Read MoreA virtual fitting room…Genius!
The Microsoft Kinect, a camera peripheral for the Xbox 360 console that allows people to play games without a controller, has been put to work in Russia by clothing retailer Topshop. The Kinect has garnered acclaim since its release in November of last year for its affinity for augmented reality. Topshop is taking advantage of the platforms capabilities by using it as an AR fitting room, allowing customers to try clothes on without trying them on. The Kinect is part of a virtual system in the retailer’s most popular store…
Read MoreU.K. small business owners implement low cost marketing strategies
Small businesses in the U.K. are starting to take a liking to QR codes. Having gained international acclaim for their inexpensive and eco-friendly nature, the codes are a promising alternative to costly conventional advertisements. The codes are also allowing small companies to connect with potential clients in a more dynamic way than ever before. In a world whose occupants are constantly on the move thanks to mobile technology, QR codes are ensuring that small businesses don’t get lost in the bustle of everyday life. William Dyer Electrical UK Ltd, a…
Read MoreShoving m-commerce down your throat
Some brick and mortar businesses are not doing well in the current economy. Although the numbers show that mobile commerce is exploding, some businesses still don’t want to implement any kind of mobile strategy or marketing plan into their business. Australia is one of those places where many of the merchant’s don’t want to bring a mobile website or app to their business. In several countries, it comes down to convincing the more traditional merchants that mobile commerce can help improve their business. Many merchants have all ready seen…
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