Tag: ubisoft

Gaming technology giants suspend sales in Russia and refuse the ruble

Julie Campbell
Gaming Technology - Person using XBOX controller

Firms suspending the sales include Microsoft, Ubisoft, Activision Blizzard and Epic Games, among others. Gaming technology giants including Microsoft, Epic Games, Activision Blizzard and Ubisoft have announced that they are suspending sales and services in Russia in response to the country’s invasion of Ukraine. Those firms are joining a longer list of tech and digital entertainment companies that have already done so. Netflix, CDPR and EA Games had already announced that they would be boycotting Russia over its illegal war on Ukraine. “Today, we are announcing that Activision Blizzard will…

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QR codes are central to a Coca-Cola free giveaway campaign

Julie Campbell
coke soda marketing qr codes

In a partnership with Ubisoft, the soft drink giant is allowing customers to scan quick response codes to download a free game. Consumers in eight different countries are now able to benefit from a new partnership between the Coca-Cola drink manufacturer and Ubisoft, as the beverage company has added QR codes to its 250 ml cans of Coca-Cola and Coca-Cola Zero products so that customers can scan and receive a free download of the “Just Dance Now” mobile game. Simply scanning the quick response codes gives consumers the Just Dance…

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QR Code Detective: Do tech experts use the best barcode marketing techniques?

Julie Campbell

This week, our investigators asked if companies focused on technology use quick response codes to their best advantage. Over the last few weeks, the QR Code Detective investigators have been examining the perfect ways to take advantage of quick response codes and they have looked into a broad spectrum of different applications of these barcodes in order to see how they have been used by different brands and mobile marketing firms. This week, we took a look at the usage of these black and white squares by more tech focused…

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