New platform to be released in the United Arab Emirates later this year MasterCard is preparing to increase its mobile commerce efforts in the United Arab Emirates. The country has become a very prominent mobile market, with smartphone penetration rising rapidly. As mobile devices begin to play a more significant role in the lives of consumers throughout the country, they are looking for services that allow them to shop online directly from these devices. MasterCard is set to launch a new mobile wallet that may be able to accommodate the…
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New mobile payments initiative launches in United Arab Emirates
Etisilat and Du look to make mobile payments more accessible Etisalat, one of the largest telecommunications companies in the United Arab Emirates, and Du have launched a new initiative to promote mobile payments among tech-savvy consumers. The two companies have begun issuing NFC-enabled SIM cards to customers. These SIM cards can be used to give nearly any mobile device NFC capabilities, allowing these devices to engage mobile commerce services. These services primarily exist within the public transportation sector. NFC-enabled SIM cards offered by Etisalat and Du Mobile payments are growing…
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