The so-called “fleets” feature will soon be available to users around the world. Twitter has announced that it is rolling out a new disappearing tweets feature. The fleets are posts that will disappear 24 hours after they are made. The fleets have been compared to the stories feature already available on Instagram and Snapchat. The disappearing tweets feature has been tested in South Korea, Italy, India, and Brazil. Now, it will be rolled out to users worldwide. Fleets are temporary posts that can be composed of text, pictures and videos.…
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Twitter subscription options drawing attention as ad revenue takes a dive
The social media company said it is exploring new arenas for bringing in user money. A Twitter subscription option is among the various strategies the company is exploring to try to make money from its users. This is not the only model being considered, but is certainly one of them, said CEO Jack Dorsey. The move has occurred as the platform has experienced a substantial drop in its core ad business. “You will likely see some tests this year,” Dorsey said, referring to a number of different approaches while speaking…
Read MoreTop B2B Marketing Strategies in 2019
Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…
Read MoreConfirmed: New Twitter unfollow suggestions feature undergoing testing
The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…
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