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Twitter subscription options drawing attention as ad revenue takes a dive

07/27/202007/24/2020 John Montgallo

The social media company said it is exploring new arenas for bringing in user money. A Twitter subscription option is among the various strategies the company is exploring to try to make money from its users. This is not the only model being considered, but is certainly one of them, said CEO Jack Dorsey. The move has occurred as the platform has experienced a substantial drop in its core ad business. “You will likely see some tests this year,” Dorsey said, referring to a number of different approaches while speaking…

Top B2B Marketing Strategies in 2019

06/19/201906/19/2019 Guest Post

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

Confirmed: New Twitter unfollow suggestions feature undergoing testing

09/03/201809/02/2018 Julie Campbell

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

If you haven’t changed your Twitter password in the last few days, now’s the time

05/07/201805/04/2018 Stephanie Beck

This may also be seen as an opportunity to review higher security such as two-factor authentication. A new Twitter password is the latest recommendation for every one of the social network’s users. In fact, Twitter itself has made this recommendation. Following a bug in their system, all users are urged to create a completely new password. That said, Twitter and online security experts also see this as an opportunity for people to use upgraded security. Twitter recently released an important security announcement. Ironically enough, it occurred on National Password Day.…

Number of Twitter users once again on the rise

04/26/201804/25/2018 Jorge Gonzalez

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…