With QR codes showing no signs of slowing in terms of popularity, JumpScan, an all-in-one QR code generator, has launched a new project to demonstrate the capabilities of QR codes by taking advantage of celebrities. Dubbed “The Big Head Project”, the aim is to pit celebrities against one another in a sort of contest. Smart phone users can visit the site and scan a QR code that is attributed to their favorite celeb and vote for them. Mike McKearin, co-founder of JumpScan, wants to bridge the gap between the online…
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Candy manufacturer uses QR code with new “SHOCK” brand campaign
PoppingFUN Inc., a Wisconsin based candy manufacturer, has outlines a strategy to market its newest product of sour candies. By implementing a multi-faceted social media campaign using QR codes, the company hopes to boost exposure for its website, YouTube, Twitter, and Facebook pages. QR codes will be featured on the packaging of their new SHOCK brand and will be aggressively displayed to catch the attention of consumers. This marks the first time ever that the code has been associated with the debut of a candy brand. The codes will link…
Read MoreQR code technology and the record industry, together, make beautiful music!
Viral marketing has been something of a hit in the many industries. The concept is simple…take a product, develop a sense of mystery by implementing qr technology and allow consumers to puzzle out what it really is. Somehow, the process makes the product more real and the consumer feels a deeper connection with it. The problem is getting the consumer to go through the trouble of paying the viral campaign any mind. Once they see it, it’s really a game of chance whether they’ll want to delve deeper. In Hong Kong, ad agency Leo…
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