QR Code Press

Social media marketing revenues in the United States predicted to reach $15 billion

05/20/201405/19/2014 John Montgallo

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

Social media marketing is friendliest at Facebook

04/23/201404/21/2014 L. Green

mobile commerce facebook social media marketing

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to campaign development and evaluation. It was conducted by the Direct Marketing Association’s…

Social media marketing lessons abound from the Oscars selfie

03/12/201403/10/2014 Julie Campbell

social media marketing oscars 2014 selfie

The Samsung image of Ellen DeGeneres and other top movie celebrities has been seen by virtually everyone. The number of shares, likes, and retweets of the selfie picture of Ellen DeGeneres and other celebrated movie stars was so great that you could practically hear the clicks the computer mouse and the taps of the touchscreens, and marketers are now hoping to learn vital lessons about this social media marketing success so that they can apply it to their own campaigns. Samsung purchased five and a half minutes of Academy Awards…

Social media marketing campaign from Marks & Spencer kicks it up

01/14/201401/11/2014 Stephanie Beck

The retailer has shown that it is becoming far more savvy in using this approach to connecting with consumers. Marks & Spencer has revealed its intentions to take an approach to social media marketing that is far smoother and that shows a greater understanding of the channel and the way that it can be successfully used. This is the next step in its overall increased investment in mobile and online commerce. The company is revealing that it is no longer a newcomer to the mobile and online advertising world and…

Social media marketing battle breaks out between Martha Stewart and Apple

10/01/201309/28/2013 Julie Campbell

After making a few comments about breaking her iPad screen the domestic diva brought on the wrath of the tech giant. At the end of last week, a social media marketing battle broke out over Twitter between Apple and Martha Stewart, when the woman’s iPad was dropped and the screen was cracked. Stewart posted a few snide comments about how the repair service should function, incensing Apple corporate. The story began when Martha Stewart had her iPad fall out of her car, causing the screen to crack at the area…