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Social media marketing analytics dashboard comes to Twitter

08/08/201408/05/2014 Sam Lambert

Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

Twitter acquires mobile marketing startup TapCommerce

07/07/201407/05/2014 John Montgallo

TapCommerce may help Twitter accomplish its monetization goals Twitter has announced its acquisition of TapCommerce, a mobile marketing startup specializing in mobile retargeting. Twitter has purchased TapCommerce as part of the social network’s ongoing efforts to monetize itself successfully. TapCommerce may be able to assist in this endeavor, as it has worked to engage mobile consumers and provide them with incentives to use particular services and mobile applications for some time. Twitter has not disclosed the amount of money spent on the acquisition, but rumors suggest that it was more…

Social media marketing loves the Suarez bite scandal

07/02/201406/30/2014 Julie Campbell

social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

Social media marketing will come out on top at the Brazil World Cup

06/12/201406/12/2014 Jennifer Goula

brazil 2014 world cup social media marketing

Facebook, Twitter, and YouTube are all expected to cash in on ads in a big way. The World Cup is exploding with excitement and as everything comes together for this massive soccer event in Brazil, social media marketing is already making a tremendous splash in advertising and is expected to become more important than it ever has been before throughout these games. Television and radio have always been tremendously important, but mobile and social are stepping into the battle. Social media marketing is taking off at full force for the…

Social media marketing at Twitter expands further

06/06/201406/06/2014 Jesse Collins

The network’s mobile advertising is continuing to grow through a new deal that it has made. The media services division from Omnicom Group Inc. has recently entered into a comprehensive new social media marketing agreement with Twitter, the massive (and growing) network that is rapidly becoming a very important player in the smartphone ad environment. This agreement is designed to expand the reach of both companies in terms of their mobile ads. The social media marketing deal is worth an estimated $230 million between Twitter and Omnicom. This figure and…