twitter ad revenue Archives

Twitter subscription options drawing attention as ad revenue takes a dive

07/27/202007/24/2020 John Montgallo

The social media company said it is exploring new arenas for bringing in user money. A Twitter subscription option is among the various strategies the company is exploring to try to make money from its users. This is not the only model being considered, but is certainly one of them, said CEO Jack Dorsey. The move has occurred as the platform has experienced a substantial drop in its core ad business. “You will likely see some tests this year,” Dorsey said, referring to a number of different approaches while speaking…

Twitter social media marketing isn’t earning enough for the company

03/28/201703/24/2017 Stephanie Beck

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…