Starbucks aims to expand focus on mobile commerce

Starbucks Card Mobile commerce payments App

Starbucks leadership shifts as company begins to take the mobile space more seriously Starbucks is experiencing a shift in leadership as it begins to focus more heavily on e-commerce and mobile payments. The company’s Chief Financial Officer, Troy Alstead, has been moved to the position of Chief Operating Officer. This move will allow Howard Schultz, Starbucks’ Chief Executive, to focus on the expansion of the company’s mobile and e-commerce efforts. Starbucks has managed to establish a strong presence in the mobile space and has plans to further increase its accessibility…

Read More