Bookings through mobile apps and sites driving growth in online travel sector

M-commerce growth

According to data from the travel industry, mobile apps and websites are seeing a boon in bookings… Last year, it was already discovered by certain discount booking websites that breaking away from offering these services solely through means available to laptops and desktops, and opening the doors to bookings through mobile apps and sites gives consumers a great deal more flexibility so that they can make arrangements as soon as they think of them. Furthermore, by using these services, it is helping to build confidence in mobile commerce practices overall,…

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Predictions for the leading trends for travel this year

M-commerce growth

Orbitz has announced that mobile commerce, travel as a gift, and flash sales will be the top three trends for travel this year. Reporting that not only will American mobile commerce almost double itself this year, but it will also become an integral part of the travel experience. There was also an increase of almost 350 percent of flash sale sites between July 2009 and that same month in 2011. The growth in popularity of those sites has shown no sign of slowing down. The travel company went on to underline…

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Welcome to Scotland tourist initiative launches augmented reality app

Welcome to Scotland App

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…

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New technology tools for the traveler on the go!

MattsonMaps, a developer of online applications aimed at destination marketing organizations, has announced that they latest program has entered the beta phase of testing. The program, called TravelTools, helps companies manage their online content, such as maps, calendar and newsletters. The company hopes to appeal to the growing mobile marketing crowd by making use of QR codes to go along with their program. “A majority of travelers use smart phones and mobile devices,” says company president Mark Mattson. “They’re using them to gather information and make decision,” he adds. Smart…

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