QR Code Press

Toyota uses augmented reality and QR codes for Corolla campaign

12/16/201112/16/2011 Jennifer Goula

Toyota has been working with its Asian-American agency, interTrend, to create a mobile campaign for the Corolla using augmented reality and QR codes, based on Hatsune Miku, a computer-generated pop star. This campaign is designed to feature the car, but to introduce the virtual singer to the American marketplace. Beyond sponsoring a concert by Hatsune Miku in the United States, Toyota has also created a QR code-based mobile program that offers users an augmented reality experience that will encourage users to visit the social media properties and website for the…

Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

09/17/201109/17/2011 Stephen Vagus

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

Toyota introduces ToyoTag QR codes

08/04/201108/04/2011 John Montgallo

Toyota Motor Sales U.S.A has announced that it will be including quick response (QR) codes into its marketing mix, to allow mobile phone-using customers to obtain instant access to vehicle quotes, promotions, safety tips, videos, and other tools, information, and features. Calling the 2D barcodes the ToyoTag, customers of the major car manufacturer can capture the image of the logo within a ring in order to obtain content related to the company and its products. The feature works with both standard mobile phones and smartphones alike. The SnapTag reader can…