QR Code Press

Pioneer develops augmented reality navigation system

05/22/201205/22/2012 Jorge Gonzalez

Augmented reality sparks interest in the auto industry Augmented reality is making waves throughout the worlds of technology and business. Companies all over the world are beginning to take notice of the technology and how it can be used in their operations. Technology firms, such as Google and Apple, have also taken an interest in augmented reality, believing that it holds profound potential for entertainment and convenience. The technology has found a somewhat surprising amount of attention in the auto industry, where it is being used as more than just…

Nissan leverages QR codes to sell cars after hours

08/09/201108/09/2011 Jorge Gonzalez

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…

Toyota turns car windows into interactive displays with new augmented reality prototype

07/24/201107/24/2011 Stephen Vagus

Augmented reality has been pegged as the technology that will change the way people interact with the world. The uses of AR are broad, covering several industries, including gaming and advertising. The technology is so promising that many of the world’s most influenncial companies are now experimenting with how they can integrate AR into their upcoming products. Toyota is among these enterprising businesses, and the famed auto maker is showing of what their engineers have developed. Toyota has partnered with the Copenhagen Institute of Interaction Design (CIID) to develop the…

Mobile marketing from New Zealand sets sights on American market space

06/16/2011 Jennifer Goula

TXT2GET, a mobile marketing company from New Zealand, has announced that it is now targeting the U.S. market, specifically within the digital out of home (DOOH) media sector. According to the president of the company, the specialty of TXT2GET is in DIY apps, and they intend to take an important step into the digital signage marketplace of the United States in order to further grow the business. President Peter Hewitt, also the TXT2GET Inc. COO, recently stated that the DOOH sector presents a significant opportunity for growth and partnerships to…

QR Code – The Making

11/26/201012/14/2013 L. Green

First, let’s begin with the name – QR code, a registered trademark of Denso Wave Inc. Though Denso Wave, a subsidiary of Toyota, has a patent they have chosen not to enforce giving way to endless forms of application. They invented this two dimensional code back in 1994 as a smarter tracking system for auto parts in the vehicle manufacturing industry. This turned out to be so much more efficient, opposed to bar codes, due to the compact nature and the ability to relay ten times more information. Bar code…