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Toyota picks up mobile payments

01/29/201401/25/2014 Stephen Vagus

Toyota teams with Barclays in order to enter into mobile commerce Toyota has begun embracing mobile payments. Toyota Financial Services, the financial arm of the automaker, has partnered with Barclays in order to allow drivers to make additional payments on their vehicles through their mobile devices. The Barclays Pingit application will be used to conduct these mobile payments. Toyota is one of the first automakers to begin taking mobile commerce more seriously and provide consumers with a way to pay for their vehicles from their smartphones and tablets. Divers can…

Augmented reality modernizes marketing in the auto industry

09/05/201309/02/2013 Jorge Gonzalez

Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…

Audi launches its own augmented reality platform

05/22/201305/21/2013 Stephen Vagus

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

Augmented reality gains ground in the auto industry

03/15/201303/13/2013 John Montgallo

Augmented reality could be a new feature for future vehicles Augmented reality is typically seen as an effective marketing or entertainment tool. The technology is able to bring digital content to life, allowing smartphone and tablet users to experience this content wherever they are. In both marketing and entertainment, augmented reality has won acclaim because of its ability to superimpose digital content over the real world environment. This capability of the technology has caught the attention of the auto industry, with many automakers believing that augmented reality could be very…

Pioneer shows off augmented reality device for cars

10/20/201210/20/2012 Stephen Vagus

Augmented reality gaining traction in auto industry Pioneer, a Japanese maker of automotive navigation systems, was in attendance at the CEATEC 2012 event in Japan where it showcased its use of augmented reality in a heads up display for a car. The company has extensive experience in the realm of augmented reality and vehicles and believes that the technology could unlock a new generation of navigation devices for the auto industry. Automakers too have shown interest in augmented reality, adding momentum to Pioneer’s efforts. Pioneer device provides drivers with digital…