Toronto International Film Festival Archives

Virtual events are presenting long-term advantages for savvy brands

09/09/202009/09/2020 Stephanie Beck

Festivals, concerts and celebrations have gone online but they can last far longer than a live stream. At the start of the pandemic lockdowns, virtual events were nothing more than livestreams. However, they have evolved since then, and brands are discovering that these short-term experiences can offer long-term value for companies and audiences alike. Virtual events are providing brands with the opportunity to build content and relationships. Organizers are gaining knowledge about keeping people engaged but have found that livestreaming doesn’t complete virtual events. They require more than that to…

QR codes still requiring some trial and error by small businesses

09/16/201309/14/2013 Julie Campbell

As even marketers with considerable experience and budgets struggle with the ideal use of the barcodes, so do smaller companies. Although it is reaching the point that QR codes can be found virtually everywhere that there is marketing, from product packaging to flyers, and from billboards to brochures, companies – large and small – are still trying to discover exactly how to take advantage of what they have to offer. The true potential of quick response barcodes still has yet to be reached, despite the fact that they are broadly…

Movie world to blend with augmented reality at the Toronto International Film Festival

01/09/201201/09/2012 John Montgallo

Noted film director David Cronenberg (The Fly, A History of Violence) is set to have his movies be transformed into augmented reality video games. The idea comes from the Toronto International Film Festival. Organizers of the event are planning a retrospective of the Canadian filmmakers works titles “The Worlds of David Cronenberg.” The project is being developed as a multi-platform augmented reality game. The technology is becoming popular in the world of marketing, but its uses in gaming are being recognized as mold breaking. Attendees of the festival will be…