Mobile marketing is now an important part of a Topps promotion for these collectibles. Although QR codes and NFC technology are frequently discussed in comparison with one another, they are being used in conjunction with each other on a growing basis, as is the case with Topps in their latest campaign. The baseball card company is using quick response barcodes and near field communication technology. Topps has combined NFC with QR codes to help to market its Major League Baseball cards through the use of a method that is becoming…
Read MoreQR codes and NFC tags promote baseball cards
