As global marketers keep a keen eye on this trend that threatens to derail their efforts, downloads continue. Among the Top 5 mobile paid apps at the U.S. Apple App Store, three are currently ad blockers; a trend that has caused marketers to feel uncertain about the future of advertising to iPhone users, but one that is also clearly highly appealing to device users. The fact that Apple has thrown its support behind ad blocking in its iOS9 platform is creating considerable controversy. While 3 of the top 5 mobile…
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