NFC technology used on Tokyo smart ad sticker campaign

Pepsi social media marketing mobile technology

The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…

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