Tag: Tim Cook

Augmented reality technology is at the heart of Apple’s future

John Montgallo
apple iphone ipad mac augmented reality technology

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The Washington Post recently received a lengthy interview from Cook. In it, he…

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Apple tablet commerce rises despite a drooping Q3 2016

L. Green
mobile advertising market Apple tablet commerce iPad

At the same time that the iPhone maker saw rapidly shrinking revenues, its iPad earnings have increased. The maker of the iPhone has now announced its third quarter earnings and it is the Apple tablet commerce that is turning heads. The last quarter brought in almost $8 billion in profits, which was far lower than previous quarters and years. Still, it pointed to greater growth in iPad sales, something that hadn’t been seen in quite some time. At the same time, Apple remains quite optimistic about the future of its…

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Apple expands its mobile payments service

Stephen Vagus
iphone 6 apple pay qr codes mobile security

Apple Pay could be on track to being accepted in more than 1.5 million locations in the US Apple’s mobile payments service is gaining momentum in the United States as the company prepares to launch the service in new markets in the near future. During Apple’s latest earnings call, CEO Tim Cook noted that Apple Pay will soon be accepted at more than 1.5 million locations throughout the country. Apple has also announced an expansion to the service that may be able to help the company achieve this ambitious goal…

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Apple Music streaming service launched

Julie Campbell

The new service combines a number of options, including streaming, downloads, and internet radio. The iPhone maker has now launched a new service called Apple Music that has been designed to place them in direct competition with Spotify. The launch took place in San Francisco at its annual developers conference. This new music streaming service is the result of partnerships with rap super-celebrities Pharrell and Drake. The new Apple Music service represents the company’s first steps into streaming music, despite the fact that it was essentially the creator of the…

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Apple Watch launch at Spring Forward event finally reveals details and dates

Julie Campbell
apple watch

The long awaited release of the smartwatch has finally arrived and it won’t be long before pre-ordering can start. Finally, after having waited through the announcements about the progress of the company’s mobile wallet, the new MacBook, and even a rather exciting trailer for the next season of Game of Thrones (which will be available through Apple TV’s addition of HBO), the Apple Watch was released, both in terms of its details and its purchasing dates. The “newest addition to the Apple family” was brought in with greater details than…

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