The new application has been launched to build a branded connection with consumers. Specialty retailer, Tilly’s, has announced the launch of a new m-commerce smartphone app that is now available to consumers with either Android or iOS based devices. The purpose of the app is to bring the brand and its customers closer together. The app itself has been powered by the Alert Mobile Commerce Platform from MicroStrategy Incorporated. Some of the features that have been worked into this new app include content that is exclusive to Tilly’s. Furthermore, it…
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