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Western social apps on the cusp of mobile commerce explosion

01/23/202301/19/2023 Jorge Gonzalez

Mobile commerce - Shopping - Western World

The trend has already taken off at full force in China, and the West is primed for the same. Social media mobile commerce trends have already taken off in China, and apps like TikTok are pushing to take this boom into the Western world as well. These applications have seen the opportunity and are now seeking to build a massive new market. Consumers in China spent a massive $208 billion on the Douyin app alone – a mobile commerce application owned by the same company as TikTok, ByteDance. That app,…

TikTok begins full-screen video mode testing

12/19/202212/17/2022 Jesse Collins

TikTok - Person watching something on phone

The app that is known for its vertical videos is now testing horizontal orientation for its platform. TikTok has rolled out a new full-screen button that is appearing for select users worldwide to try out for the first time. This new option test is arriving on the heels of a number of other changes the platform has made. Earlier this year, TikTok rolled out a massive change to its video length limitations, extending the maximum length to 10 minutes, many times longer than the previous length limit. That was quite…

US lawmakers introduce new TikTok ban bill

12/16/202212/15/2022 Stephanie Beck

Three lawmakers have introduced legislation to block the Chinese-owned social media app in the US. A new bill has been introduced by US lawmakers for the purpose of creating a TikTok ban that would stop the app from operating in the United States. The purpose of the bill is to help protect US user data from being shared with the Chinese government. The bill was introduced by top Senate Intelligence Committee Republican Senator Marco Rubio, as well as a bipartisan congressperson pair from the House. This new attempt at a…

Gen Z prefers TikTok and Instagram to Google Search

07/20/202207/19/2022 Sam Lambert

The tech giant is starting to feel the pinch of the generation’s trend toward social media searching. Google Search internal data has found that about 40 percent of Gen Z is using social media platforms such as TikTok and Instagram for searching. Gen Z is more likely to head to a social media platform than a search engine to answer a question. A recent report published by Insider stated that Google is now feeling the pain from this growing Gen Z trend of using TikTok and Instagram for searching instead…

TikTok launches video content filters and maturity ratings

07/18/202207/15/2022 Jorge Gonzalez

A maturity score will be assigned to videos to ensure an appropriate experience for users under 18. TikTok has announced that it will be rolling out new content filters and maturity ratings to help make certain that viewers under the age of 18 years won’t end up viewing anything that isn’t appropriate for their age. The social media platform is working to boost the viewing experience safeguarding. TikTok has found itself under fire quite a bit over the last while, including a US controversy having to do with allegedly sharing…