TikTok marketing toughens up on the weight loss industry

TikTok marketing - TikTok app

The short video app has introduced new global policies that address harmful body messaging. A new global TikTok marketing policy is rolling out to address the harmful weight loss marketing that has flooded the platform. The app has bumped up its restrictions on the types of advertising it will permit. Among the TikTok marketing changes that have been made include specific restrictions on the types of ads permitted with reference to body image. The app has already outright banned many types of video, particularly many of those related to advertising…

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YouTube Shorts unveiled as TikTok rival

YouTube Shorts - YouTube app on phone

The Google-owned company has announced its own version of a short-for video app in an early beta. YouTube Shorts has been officially announced as of this week, providing the online and mobile world with a TikTok copycat and rival app. The early beta version of the product was gradually rolled out over the week, starting in India. The first rollout of YouTube Shorts took place gradually throughout this week, sending the early beta version into the Indian market first. This massive market was an interesting and highly strategic move for…

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India launches widespread Chinese app ban, citing security concerns

Chinese app ban - TikTok app

Among the applications that have been blocked in the country is the popular TikTok. The Indian government has implemented a sweeping Chinese app ban in the country, taking away dozens of mobile applications, including TikTok. The country cited security concerns such as data and privacy issues associated with the applications. This new Chinese app ban has arrived at a time in which geopolitical tensions between the two countries have been particularly high. In June, at least 20 Indian soldiers were killed in a confrontation with Chinese troops. The region is…

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US Navy bans TikTok social media app from government phones

TikTok social media app ban - US Navy

The Navy said the popular video clip application represents a “cybersecurity threat”. The United States Navy has banned government devices from downloading and using the popular TikTok social media app. It called the application a “cybersecurity threat”. This short video mobile app has become explosively popular over the last few months. The Navy issued a bulletin last week. A Facebook page serving military members posted it to show personnel that TikTok must be removed from all government smartphones and other mobile devices. The bulletin explained that military members who use…

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