The Ultimate Video Marketing Guide for 2022

VIDEO

Today’s business landscape is far more sophisticated than it was just a few years ago. If you don’t stay updated with the trend, you will miss the opportunity to win. Video is a crucial marketing tool that many businesses are still underutilizing. Any marketing plan that does not include video marketing is bound to fail these days. Introduction to video marketing and how does it work? In its simplest form, video marketing is the use of video to connect with new and current audiences. You may utilize video in marketing…

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ByteDance payment service launches in China through Douyin

ByteDance payment service - paying via mobile phone

The TikTok parent company is using this as its next step into fintech and mobile commerce. The company behind TikTok has announced a new ByteDance payment service launched within Douyin, the Chinese version of the popular short video sharing app, which it also owns. The Douyin Pay option can be used to transact purchases within the video sharing application. The ByteDance payment service is in the form of Douyin Pay on the short video app. This makes it possible for creators to more easily sell merchandise or other items related…

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TikTok marketing toughens up on the weight loss industry

TikTok marketing - TikTok app

The short video app has introduced new global policies that address harmful body messaging. A new global TikTok marketing policy is rolling out to address the harmful weight loss marketing that has flooded the platform. The app has bumped up its restrictions on the types of advertising it will permit. Among the TikTok marketing changes that have been made include specific restrictions on the types of ads permitted with reference to body image. The app has already outright banned many types of video, particularly many of those related to advertising…

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YouTube Shorts unveiled as TikTok rival

YouTube Shorts - YouTube app on phone

The Google-owned company has announced its own version of a short-for video app in an early beta. YouTube Shorts has been officially announced as of this week, providing the online and mobile world with a TikTok copycat and rival app. The early beta version of the product was gradually rolled out over the week, starting in India. The first rollout of YouTube Shorts took place gradually throughout this week, sending the early beta version into the Indian market first. This massive market was an interesting and highly strategic move for…

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India launches widespread Chinese app ban, citing security concerns

Chinese app ban - TikTok app

Among the applications that have been blocked in the country is the popular TikTok. The Indian government has implemented a sweeping Chinese app ban in the country, taking away dozens of mobile applications, including TikTok. The country cited security concerns such as data and privacy issues associated with the applications. This new Chinese app ban has arrived at a time in which geopolitical tensions between the two countries have been particularly high. In June, at least 20 Indian soldiers were killed in a confrontation with Chinese troops. The region is…

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