Augmented reality campaign from V Energy shows off high-tech music video

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V Motion Project takes off in New Zealand V Energy has launched a new marketing campaign dubbed The V Motion Project. The campaign is quite different from conventional marketing in that it utilizes augmented reality. The first installment of the campaign took place on the streets of Auckland, New Zealand, where a music video was filmed. Like other music videos, this one makes use of dynamic imagery for the sake of stimulation. Unlike other music videos, however, its soundtrack is created through the use of augmented reality and motion capture.…

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