QR Code Press

BBC continues working with QR codes, plans to expand use in the future

12/22/2011 Sam Lambert

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

BBC brings QR codes to the small screen as part of their latest cooking show

07/11/201107/11/2011 Jesse Collins

QR codes have been appearing on TV screens with increasing frequency. Driven by the success and popularity of the codes in print media, advertisers have been taking it to the small screen in the hopes that mobile users will respond well to their efforts. The BBC is the latest network to make use of the codes with their new series “The Good Cook” with Simon Hopkinson, a notable health food writer. The codes are being used for more than just advertisements; they are a part of the show. The…