technology fashion Archives

Wearable tech is finally starting to prioritize style

06/03/201405/31/2014 Julie Campbell

Major acquisitions are being made to help wearables to become more fashionable and appealing for consumers. One of the most important factors about wearable tech – and yet one that so many of the manufacturers appear to have forgotten in the earliest products – is that these mobile devices actually have to be worn, and because of that, the majority of consumers aren’t going to be interested in dropping hundreds of dollars on something that they consider to be ugly or too weird. Apple’s recent purchase of Beats Electronics is…

Wearable technology designers hope to show that smart can be sexy

03/04/201403/01/2014 Julie Campbell

The mobile devices are swamping the industry and now the race is on to make them attractive. As QR Code Press has been reporting over the last couple of weeks, one of the hottest trends to hit the fashion runways is wearable technology, as mobile development companies and designers partner together to prove that smart can be sexy, too. Until now, the devices have been geared toward function, but this has caused customers to hesitate to buy. Indeed, many who have already purchased wearable technology devices such as smartwatches and…