The purchase was made to help marketers improve smartphone digital experience for consumers. IMB has announced that it has reached a solid agreement for the acquisition of a leading customer experience analytics software provider, Tealeaf Technology, Inc., which is known for assisting companies to obtain intelligence and improve their reaction time to align themselves with digital consumer trends as they occur. The companies have not released the financial details, and certain typical closing conditions and regulatory clearances must still be met, but it is expected that the deal will close…
Read MoreIBM announces acquisition of Tealeaf Technology
