The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…
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Mobile marketing is a big win for Target
Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…
Read MoreQR codes added to Disney campaign to appeal to kids
The new mobile marketing campaign is being launched in Australia with the target discount store. Disney and Target are now working together in Australia to reach out and connect with children through mobile marketing that is based on QR codes printed onto an interactive virtual wall. The interactive mcommerce experience was designed to be used for only this past weekend. The location was at a cinema in Sydney and it was created in order to use QR codes to form a child friendly experience. Though Disney is experienced in the…
Read MoreQR codes will play a key role to mobile marketing throughout the holiday season
Major brands and companies are already revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns. This technology is expected to stand out dramatically from the rest over the next couple of months. Large brands such as Target, Kraft, Tourneau, and many more have already started to incorporate QR codes into their various efforts to make certain that holiday shoppers…
Read MoreQR codes, free Wi-Fi, and price matching part of Target’s holiday mix
The Christmas shopping season has a number of aggressive mcommerce elements. Now that Best Buy has set the bar for price matching over mcommerce, Target has followed this successful lead over the holiday season by adding QR codes and price matching with competitors such as Amazon, while free Wi-Fi to give shoppers the ability to inform themselves and perform their comparisons. Other stores that are included among the prime competition are Toys R Us and Walmart. The QR code promotions Target has implemented are meant to help to draw online…
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