target mobile commerce Archives

Mobile wallet based on QR codes under development at Target

12/24/201512/21/2015 Julie Campbell

This announcement has made it one of the latest retailers to step into smartphone payment transactions. A recent report from Reuters has revealed that Target is in the early phases of the development of a mobile payments solution using QR codes that could become available to consumers as early as 2016. This helps to reveal why Target has been among the large chains that have held out against using Apple Pay. The fourth largest retailer in the United States appears to be set on using QR codes as a part…

Target finds success in mobile commerce

03/05/201503/04/2015 Sam Lambert

Target manages to recover from major data breach and find success in the fourth quarter of 2014 One year after Target suffered a major data breach, the retailer is experiencing a surge in mobile commerce. The retailer has posted its fourth quarter results from 2014, showing that the quarter exceeded the company’s expectations by a significant margin. Target executives are citing the company’s digital channels, specifically mobile, for the success that it experienced in the fourth quarter of last year. Target’s mobile commerce initiatives have been quite popular among its…

Mobile shopping experience is a primary Target focus

02/27/201502/25/2015 Julie Campbell

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…

Mobile marketing is a big win for Target

01/19/201501/17/2015 Stephen Vagus

Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…

Target launches new mobile commerce app

07/28/201407/26/2014 Stephen Vagus

New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…