target mobile app Archives

Target finds success in mobile commerce

03/05/201503/04/2015 Sam Lambert

Target manages to recover from major data breach and find success in the fourth quarter of 2014 One year after Target suffered a major data breach, the retailer is experiencing a surge in mobile commerce. The retailer has posted its fourth quarter results from 2014, showing that the quarter exceeded the company’s expectations by a significant margin. Target executives are citing the company’s digital channels, specifically mobile, for the success that it experienced in the fourth quarter of last year. Target’s mobile commerce initiatives have been quite popular among its…

Mobile shopping experience is a primary Target focus

02/27/201502/25/2015 Julie Campbell

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…

QR codes step up Christmas shopping quota at Target

10/04/201210/04/2012 Stephanie Beck

The barcodes will be added to retail stores to help bridge the gap to the digital world. Target has added QR codes to its mobile initiatives to help the shoppers within its stores to purchase toys throughout the holiday season. The retail giant will launch the barcodes for the 20 most popular toys. The Target mobile commerce app now includes a scanner so that consumers with mobile devices can scan the QR codes for the toys they’d like to buy, and ship them for free to anywhere in the United…

Target makes moves to take advantage of mobile consumers

01/26/2012 Julie Campbell

Mobile phones are offering consumers a large number of shopping options from checking prices to making the purchases themselves, and Target is taking a significant step forward to help to make sure that this doesn’t cause its customers to head elsewhere to buy their products. Target has announced to its vendors that it is taking aim at attractive in-store purchase incentives in order to keep consumers away from common mobile apps such as price checkers that can drive customers that have already made it inside their walls, right out the…