Tag: tappoint

Mobile commerce and marketing organization expanding into North America

Stephen Vagus
tablet commerce trends

Proxama has announced plans to expand into the North American market Proxama, a leading mobile marketing firm, has announced that it will be expanding its global reach by launching new operations in North America. Demand for effective mobile marketing services has been on the rise among businesses throughout North America. These businesses are looking to engage with mobile consumers more effectively, and Proxama aims to satisfy this demand with the services that it provides. Company’s mobile platforms may become powerful tools for businesses Over the past few years, Proxama has…

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NFC technology users get free Guinness beer

Julie Campbell
Guinness NFC technology mobile marketing

Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…

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