Old Navy uses mobile ad campaign to bring consumers to the stores

Old Navy Mobile Marketing

Old Navy has been using Pandora for a full-page and audio mobile ad that is designed to bring traffic into both the brick-and-mortar stores, but also their m-commerce website. According to Marci Troutman, who is not affiliated with Old Navy, but who spoke on the topic due to her expertise as CEO of Atlanta-based Siteminis, an increasing number of businesses are discovering the potential of mobile advertising on music, news, and other popular sites as a way to spread the word about a promotion, a new product, or a holiday…

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