Tablet trends no longer show skyrocketing growth

tablet commerce trends

These mobile devices still represent a very healthy market, but the growth is stalling out quite a bit. While there is no mistake that tablet trends are showing that the market for these devices is still quite healthy and isn’t showing any signs of future illness, what has become clear through the most recent data released by the International Data Corporation (IDC), is that the growth of this market has slowed significantly with the market’s maturity. The IDC has now “scaled back its five year forecast for the product category”…

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Mobile technology breaks down barriers between work and home life

business mobile technology

A recent study has shown that 7 out of every 10 global executives feel smartphones bring work to into leisure activities. The results of the Mobile Elite 2014 Survey from CNBC have now been released, and what they have shown is that the majority of executives around the globe feel that mobile technology is causing the barriers between professional and leisure lives to crumble. The annual report is used to track the impact and usage trends with regards to of mobile devices by execs. This year’s survey has now extended…

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Tablet commerce workshop from Argos connects 10,000 Brits

QR code marketing tablet commerce

The program is meant to help people to build their digital skills and connect to the internet for the first time. Argos has just launched a tablet commerce workshop in store that is meant to help about 10,000 people in the United Kingdom to be able to build their digital skills and to be able to go online for the first time. This online tablet technology workshop was created as a part of a partnership between Argos and Go On. Go On is a charity in the United Kingdom. This…

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The main share of mobile ad dollars will soon be local advertising

Geotargeting

As advertisers become increasingly familiar with marketing for smartphones, they are finding that local is highly important. On an increasing level, as marketers get a feel for what it takes to reach smartphone and tablet consumers, they are discovering that the heart of mobile commerce, and the spending that is done for marketing there, is local. As the behaviors of these consumers are better observed, studied, and understood, it has been found that they are using their smartphones when they are on the go and aren’t seeking general information as…

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